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AI Agent Campaign Planning & Deal Optimization Engine

Risk Assessment Agent

Evaluates brand safety scores using AI detection models. Identifies elevated IVT risk patterns through anomaly detection. Scans for Made-for-Advertising (MFA) sites and misinformation. Verifies supply chain integrity via sellers.txt. Calculates overall risk scores with mitigation recommendations.

Risk Assessment Agent

Problem Statement

The challenge addressed

Brand safety risks from MFA sites, IVT fraud, and misinformation have increased. Traditional blocklists cannot keep pace with emerging threats requiring AI detection.

Core Logic

How the agent solves it

Evaluates brand safety scores using AI detection models. Identifies elevated IVT risk patterns through anomaly detection. Scans for Made-for-Advertising (MFA) sites and misinformation. Verifies supply...

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